Shopclues has many accomplishments under its belt, the target audience were from Tier II and III cities and successfully looped it, where as other e-commerce platforms hesitate to enter. Today it has maintained the top position in the country. Lakhs of merchants are given opportunity to come on the site and allows lakhs of buyers to buy products online on Shopclues. Sanjay Sethi addressed on the startup network queries and also spoke about the intricacy of the e-commerce.
The session started with question-answer round and the audience asked about the similar model in India replicated from US models and still remaining unique. Sanjay answers to this that “When we think we know something very closely we try to make assumptions where we trip”. He says just because somebody has done it in the past you are capable of it too.
Sanjay adds that every business model is different and it develops differently across the country. a fresh business idea is developed when the same model is replicated in a unique way. When we entered the market we targeted Tier II and III cities. When asked about the money to launch a business Sanjay says things have changed earlier only industrialists used to start business over business now new generation entrepreneurs have completely nailed it they are developing great business using advanced technology. There was another question on online and offline medium of sales he says startups need to influence every sales channels giving good output.
New policies like online infrastructure, use of plastic money, GST has been catching up much faster but it is not the only medium. India is positioned at an interesting stage when it comes to technology. India has taken a jump to mobile technology from desktop and laptop. My suggestion to entrepreneurs is to invest in today’s technology to enjoy benefits tomorrow.